WHAT WE DO
Analytics
& Tracking
You can’t grow what you can’t measure.
Stat 1
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Lorem ipsum dolor sit amet, consectetur adipiscing elit.
- In fermentum iaculis sem eget aliquam.
- Vivamus tincidunt imperdiet vestibulum.
- Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.
- Fusce nisl magna, cursus eget pharetra vel, blandit quis ex.
- Curabitur ut velit sit amet arcu pretium commodo rutrum at tortor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. In fermentum iaculis sem eget aliquam. Vivamus tincidunt imperdiet vestibulum. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Fusce nisl magna, cursus eget pharetra vel, blandit quis ex. Curabitur ut velit sit amet arcu pretium commodo rutrum at tortor. Fusce ante ex, convallis eu dapibus vel, suscipit ut mauris. Ut bibendum sit amet massa maximus lacinia. Nulla faucibus sem at turpis ullamcorper mattis. Donec et metus vitae nunc ultrices vulputate ut ut augue.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
- In fermentum iaculis sem eget aliquam.
- Vivamus tincidunt imperdiet vestibulum.
- Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.
- Fusce nisl magna, cursus eget pharetra vel, blandit quis ex.
- Curabitur ut velit sit amet arcu pretium commodo rutrum at tortor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. In fermentum iaculis sem eget aliquam. Vivamus tincidunt imperdiet vestibulum. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Fusce nisl magna, cursus eget pharetra vel, blandit quis ex. Curabitur ut velit sit amet arcu pretium commodo rutrum at tortor. Fusce ante ex, convallis eu dapibus vel, suscipit ut mauris. Ut bibendum sit amet massa maximus lacinia. Nulla faucibus sem at turpis ullamcorper mattis. Donec et metus vitae nunc ultrices vulputate ut ut augue.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
- In fermentum iaculis sem eget aliquam.
- Vivamus tincidunt imperdiet vestibulum.
- Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.
- Fusce nisl magna, cursus eget pharetra vel, blandit quis ex.
- Curabitur ut velit sit amet arcu pretium commodo rutrum at tortor.
OUR ANALYTICS AND TRACKING SERVICES
Track and get visibility on everything on your website to make informed decisions on your marketing.
Custom Event Tracking
We go beyond the basics to track specific actions—like button clicks, form starts, and video views.
Ecommerce Tracking
Detailed insights into your sales funnel, from product views to successful checkouts.
User Behaviour
Know exactly what your users are looking at and for as you map a users journey across your website.
Traffic Acquisition
Understanding where your visitors come from and where they drop off. Know exactly which marketing channels to add more budget.
Google Tag Manager (GTM) Setup
Think of Google Tag Manager as the “central nervous system” of your website’s tracking. It allows us to manage all your marketing tags (Facebook Pixel, LinkedIn Insight Tag, Google Ads) in one place without slowing down your site with messy code.
Clean Code: We keep your website fast and lightweight.
Agile Updates: Deploy new tracking pixels in minutes, not days.
Accuracy: Error-free implementation that ensures your data is clean and reliable.
Bespoke Reporting & Dashboards
Data is only useful if you can understand it. We move away from confusing spreadsheets and provide you with clear, visual dashboards that tell the story of your business growth.
Looker Studio Dashboards: Real-time, interactive reports tailored to your KPIs.
Cross-Channel Insight: See how your SEO, PPC, and Social Media are working together.
Actionable Advice: We don’t just send you a PDF; we provide a monthly breakdown of what the numbers mean and what we should do next to improve them.
Just as a tree needs deep, healthy roots to reach its full height, your digital marketing needs a foundation of solid data to succeed. At Roots to Branches, we help businesses across the Fylde Coast and beyond turn “guesswork” into “growth-work” by implementing robust tracking and insightful reporting.
The transition to GA4 has changed the landscape of digital tracking. It’s no longer just about page views; it’s about understanding the entire user journey. We ensure your GA4 property is configured correctly to capture the metrics that actually matter to your bottom line.
HOW WE WORK
Our Analytics, Tracking and Reporting process.
Discovery
We learn your business, goals, and competitive landscape inside out before we recommend a single tactic.
Strategy
We build a clear, prioritised digital strategy with milestones, metrics, and a realistic timeline.
Execution
Senior specialists implement every element – no hand-offs to juniors, no gaps between strategy and delivery.
Measure & Grow
Monthly transparent reporting, continuous optimisation, and honest conversations about what’s next.
GOOD TO KNOW
Analytics, tracking and reporting questions, answered.
Analytics, tracking and reporting question answered
Analytics, tracking and reporting question answered
Analytics, tracking and reporting question answered
OUR SERVICES
What else can
we do for you?
GET STARTED
Ready to grow your
digital roots?
Tell us about your business. We’ll take a
look at where you are, where you want to
be, and give you an honest plan to get
there – completely free, no obligation.